2010 Annual Report
Promotion
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The Promotions Committee works to promote the downtown as a great place to work, shop, own a business, and live. One of the main goals of the Promotions Committee is to make Lansdowne a destination for consumers. Events attract shoppers from throughout the region and are a regular draw to downtown.
ACTIVITIES IN 2010
Lansdowne Arts Festival
The Eighth Annual Arts Festival is a three-day event that promotes local businesses and artists. The 2010 Arts Festival was a success, drawing over 3,500 people to the Historic Twentieth Century Club. Local food establishments and over fifty artists and musicians participated in the event.
Lansdowne Farmers Market
The Farmers Market experienced its most successful season to date. Four new vendors were added to the Market, which increased the market to 17 vendors from throughout the region. The Market regularly drew crowds of 1,000-1,500 shoppers, a 15% increase over the 2009 season. The Lansdowne Farmers Market was second in its category in the nationwide Americas Favorite Farmers Market contest. Businesses in the main shopping district continue to support spillover from Market shoppers.
Holiday Fine Arts Show
The Holiday Fine Arts Show occurs the weekend after Thanksgiving and provides an alternative venue for “Black Friday” shopping. It is a great place to shop for holiday gifts and attracts local and regional artists. The 2010 show drew approximately 1,000 visitors to the Historic Twentieth Century Club and downtown for Holiday shopping.
Lansdowne Arts and Crafts Show
The Lansdowne Arts and Crafts Show is the first show of spring and marks the start of the LEDC’s busiest season.
Celebration Theater
Celebration Theater, newly under the helm of the LEDC, performed two successful shows in 2010: Hatman and The Ransom of Red Chief. Over 500 theatergoers attended these events, a 10% increase over last year. The shows drew several hundred theatergoers to the Historic Twentieth Century Club and garnered positive reviews in theater publications such as Playbill
Memorial Day 5K Race
The Third Annual Memorial Day 5K Race drew 339 participants this year, representing a 10% increase over 2009. Hundreds of supporters gathered downtown to congratulate the racers. Proceeds from the event were split with the Lansdowne Boys and Girls Club.
Lansdowne Summer Concert Series
The 2010 Summer Concert Series, now in its second year, continues to enjoy a growing audience. The Series returned to the lawn of St. John’s Evangelist Church with four wellattended concerts. These free concerts under the stars make delightful summer evenings in the Lansdowne Business District.
LEDC E-Newsletter
The LEDC E-Newsletter is sent out on a weekly and bi-weekly basis and highlights events and activities in Lansdowne. The E-Newsletter now reaches over 3,000 individuals, an increase of 15% over 2009, and has a 50% open rate every week.
RESULTS
- Lansdowne Farmers Market brought approximately 27,000 people downtown during the 2010 season.
- The Market generated $250,000 for vendors (including local businesses); most vendors reported a 15-25% increase in sales over 2009.
- Arts events brought 8,000 individuals to the central business district.
- Arts events generated approximately $60,000 in revenues for local and regional artists.
- E-newsletter circulation increased by 10% over 2009.